Essentially Indian is a vibrant window design for the Indian lingerie brand, Zivame, mirroring the country's rich heritage through patterns and colours of variously shaped buildings. The products displayed in these houses signify Zivame as the essential lingerie choice for every Indian household.

This sale-driven window design channels the energy of American highway neon signs, but by using bold, vibrant shapes and colours to create an illusion of a dynamic display, creating a sense of urgency among customers. This drives engagement and compels them to take action immediately.

The campaign, in collaboration with Disney, celebrated the launch of the movie Guardians of the Galaxy 3. featuring motorised elements such as blinking and running lights, 3D cut-outs, vibrant neon lining, and a 3D logo unit. It brings the movie's cosmic energy to life, capturing attention and engagement.

This window design integrated a motorized 'Wheel of Fortune' concept, aligning with the discounts offered during Zivame's SOS Sale in a carnival-themed display, where vibrant bras were artfully displayed alongside each discount, showcasing the products in a playful and engaging way.

The campaign emphasized the significance of choosing the perfect bra for every outfit. Featuring 4 illustrations women dressed in various styles, each ensemble was complemented by the actual right pairing bra, pinned over the illustration. This approach offered customers a realistic understanding of the campaign.

The DMKK campaign aimed to empower women to boldly pursue their activities they might typically second-guess. It was brought to life at the store window, through a vivid motorised showreel.

The Colourscopes design boasts a striking arch, an abstract colour splash and a showcase of Zivame's bras artfully suspended and clipped on line along the span like a vibrant gallery exhibit.

Zivame's Whimsical Collection display features a grid of boxes with funky patterns with quirky colours and contrasting bras, creating a fresh, eye-catching visual stir that showcases the brand's playful side.

The Festive Showstoppers window, with lit arches, gradient backdrop and chandeliers, elevates Zivame's products, celebrating grandeur and tradition during India's vibrant festive season.

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