Overview:

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This carnival-themed window display draws inspiration from the excitement of a "Wheel of Fortune" at a traditional fair, creatively integrating the Max brand's lingerie collection with attractive promotional offers. The display features two vibrant wheels—one showcasing bras in bold, eye-catching colors and the other displaying offers in festive shades. Adding to the dynamic atmosphere, the product wheel itself rotates every 4 seconds, powered by a motor that brings the display to life. The playful setting is further enhanced by colorful pinwheels, carnival-themed graphics, and bright bunting, making the display both interactive and engaging for passersby.

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Key Elements:

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Main Wheel: The outer part of the wheel of fortune is one featuring bold coloured bras on contrasting backgrounds such as yellow, teal, violet & pink. The inner part of the wheel, adjacent to the products, presented promotions like 40% Off, 50% Off, 60% Off, Free Estelle Pendant etc. The wheel itself was motorized, rotating every 4 seconds to add movement and excitement to the display, with bras pinned to showcase different styles.​

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Foreground: The foreground features a lively violet carnival scene, complete with silhouettes of a Ferris wheel and other rides, setting the festive tone for the entire display.

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Pinwheels: Brightly coloured pinwheels in yellow, blue, red, and teal are scattered around the display, adding a kinetic, playful element that complements the rotating wheel and further enhances the carnival theme.

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Banner: A playful banner hangs above the wheel, reading "SOS Carnival Sale." It reinforces the carnival atmosphere while also communicating the nature of the sale to customers, tying the entire display together with its bold and festive font.

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Bunting: Colourful triangular bunting is strung across the top of the display, adding a whimsical, celebratory feel to the design.

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The window design was later altered to make it a Valentine-themed window display.