Brief: To design a window for the marketing ad campaign 'Dekho Maine Kya Kiya', which has women claiming her power back despite the difficulties faced by them, stating 'Look what I did'.

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The concept of the window itself arose from the idea of toy camera with slides. This was recreated in a larger- than-life size, with each image reel limiting to a 2' radius.The reason for that was that the images provided were screenshots from the ad itself, due to which there was a limitation to enlarging the image to a maximum of 2', else it would pixelate.

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The design featured a stand that looked like a show reel, with an automated motor, to turn and stop at each image for a certain number of seconds.