Essentially

Indian

April 2022

Brand: Zivame

Brief: To design a window concept for the up-coming summer collection which consisted of floral prints and rich colours.

The concept of Essentially Indian was built around the concept that Zivame is Indian by heart, whose products are made keeping the Indian Woman in mind.

The window depicts Zivame lingerie being a staple in every Indian household.

The window design consisted of the following layers:

Layer 1: The base layer with the bottom row of houses

Layer 2: Rests on the first layer, with a depth of 6"

Layer 3: The fence placed just behind the window glass

Layer 4: The banner suspended above

Layer 5: The 3D windows and doors where the actual products are displayed

Layer 6: The artificial foliage placed at the depths